1. Introduction
This Cookie Policy explains how Jacksonville Title (“we,” “us,” or “our”) uses cookies and similar tracking
technologies on www.jacksonvilletitleloan.com (the “Site”). It describes what these technologies are, why we use them,
and your rights to control how they are used.
By using our Site, you agree to the use of cookies as described in this policy. You can manage your
cookie preferences at any time through our Cookie Preferences Center, accessible via the
“Cookie Settings” link in the footer of our website.
2. What Are Cookies?
Cookies are small text files that are placed on your device, such as your computer, smartphone, or tablet,
when you visit a website. They are widely used to make websites work more efficiently, to improve user
experience, and to provide reporting information to site owners.
Cookies can be classified as:
- Session cookies — temporary cookies that are deleted when you close your browser.
- Persistent cookies — cookies that remain on your device for a set period of time or until you delete them.
- First-party cookies — cookies set directly by Jacksonville Title.
- Third-party cookies — cookies set by third-party services that appear on our pages, such as Google.
3. How We Use Cookies
Jacksonville Title uses cookies for the following purposes:
- To ensure the website functions properly and securely.
- To understand how visitors use our Site and improve its performance.
- To measure the effectiveness of our advertising campaigns on Google.
- To deliver relevant advertisements to users based on their browsing behavior.
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core features such as page
navigation, access to secure areas, and form submissions. The website cannot function correctly without
these cookies, and they cannot be disabled.
4.2 Analytics Cookies
We use Google Analytics to collect anonymous information about how visitors interact with our Site.
This includes data such as the number of visitors, which pages are visited most often, how long users
stay on each page, and where traffic comes from. This information helps us improve the performance
and content of our Site.
No personally identifiable information is collected through analytics cookies. All data is combined and anonymous.
4.3 Advertising Cookies
We use Google Ads to run advertising campaigns and measure their effectiveness. These cookies allow us to:
- Track conversions when a user interacts with one of our ads and later visits our Site.
- Show relevant advertisements to users who have previously visited our Site, also known as remarketing.
- Limit the number of times you see a particular ad.
- Measure the overall effectiveness of our advertising campaigns.
If you decline advertising cookies, you may still see our ads, but they will not be tailored to your interests,
and conversion tracking will be limited.
5. Cookies We Use — Full List
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users and sessions | 2 years |
| _ga_5NVSNTHBXD | Google Analytics | Stores session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| NID | Google Ads | Stores preferences and personalizes ads | 6 months |
| IDE | Google Ads / DoubleClick | Tracks ad clicks and conversions | 13 months |
| DSID | Google Ads / DoubleClick | Identifies signed-in Google users for ad targeting | 2 weeks |
| 1P_JAR | Google Ads | Ad personalization and conversion measurement | 1 month |
| _gcl_au | Google Ads / Conversion Linker | Stores and tracks conversions | 3 months |
Cookie names and durations may vary. For a full and up-to-date list of Google cookies, visit: policies.google.com/technologies/cookies
6. Google Consent Mode v2
Our Site uses Google Consent Mode v2, which allows us to adjust how Google tags behave based on the
consent status of our users. This means:
- If you accept all cookies, Google Analytics and Google Ads will operate in full measurement mode.
- If you decline optional cookies, Google will use aggregated and modeled data to estimate performance without identifying you individually. No personally identifiable data will be sent to Google.
- Strictly necessary cookies will always remain active regardless of your choice.
This approach ensures we can maintain basic advertising and analytics measurement while fully respecting your privacy preferences.
7. Third-Party Cookies
Some cookies on our Site are placed by third-party services. We do not control how these third parties
use the information collected through their cookies. We encourage you to review the privacy policies of
these third parties directly:
- Google Analytics — policies.google.com/privacy
- Google Ads — policies.google.com/technologies/ads
8. How to Manage Your Cookie Preferences
You have several options to control or limit how cookies are used on our Site:
Through our Cookie Preferences Center
Click the “Cookie Settings” link in the footer of our website at any time to view and update your
preferences. Your changes will take effect immediately.
Through your browser settings
Most browsers allow you to refuse or delete cookies. The steps vary by browser:
- Google Chrome — Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
- Safari — Preferences > Privacy > Manage Website Data
- Microsoft Edge — Settings > Cookies and site permissions
Please note that disabling cookies through your browser may affect the functionality of our Site and
other websites you visit.
Google opt-out tools
You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser
Add-on, available at:tools.google.com/dlpage/gaoptout
To opt out of Google’s interest-based advertising, visit: adssettings.google.com
9. Do We Respond to Do Not Track Signals?
Our Site does not currently respond to “Do Not Track” browser signals, as there is no industry-standard
mechanism for doing so. However, you can use our Cookie Preferences Center to control tracking on our Site.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our
business practices. When we make changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically to stay informed about how we use cookies.